Brand Identity Development - Content Strategy - Creative Direction - Website Design - Brand Book - Photography
Lola Severina is a sustainable beauty and lifestyle brand inspired by the founders Lola (grandmother) and Filipina roots. For this brand identity project, we aimed to embody this legacy by creating a simple and elegant design to appeal to a conscious, luxury consumer.
The Content Strategy for Lola Severina incorporates a blend of high-end lifestyle and product imagery with educational content centered around sustainability and Filipino heritage. We found that followers and consumers resonated with sustainability education and tips, as they connected directly with the brand’s zero waste mission. This authority over the subject provided a foundation for consumers to trust and validated the higher price-point of the product.
